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šŸ¤– AI That Hires, Builds, and Thinks Ahead—For Half the Cost

From Mercor’s smart hiring to DeepSeek’s 50% cheaper AI and Gemini’s real-world robots—this week’s breakthroughs go beyond the screen. - Vol 37

In partnership with

ā³In a Minute, Max

ā€œThis week at a glanceā€ (~25-Second Read)
  • šŸ’µ DeepSeek's Sparse Attention Model – Revolutionises long-context AI operations by halving API costs through selective data inference.

  • šŸ¤– Gemini Robotics 1.5: Bringing AI Agents into the Physical World – Enhances robotic capability with a model that integrates vision, language, and action for more intuitive tasks.

  • 🚨 ChatGPT Pulse Preview – Transforms AI interactions from reactive to proactive, offering personalised updates and smart recommendations based on your chat history.

  • šŸ’¼ Mercor: Hire Smarter with AI-Driven Talent Matching – Streamline your hiring process by describing the talent you need and let Mercor find the perfect candidates using AI-driven matching.

šŸ¤– 10-Second Laugh

ā€œRemember to laughā€ (~10-Second Read)

Why did the AI get stuck in traffic?

It got caught in an infinite loop! šŸš—šŸ”„šŸ¤–

What's a robot's favorite type of music?

Heavy metal. šŸŽµšŸ¤–šŸ¤˜

🌟 Trend Speed Date

ā€œQuick trends you’ll fall for in no time.ā€ - (~3-Min Read)

šŸ¤– Gemini Robotics 1.5: Bringing AI Agents into the Physical World (8 Min Read)

Gemini Robotics 1.5 introduces a new way for robots to interact with the world. This matters because it makes robots smarter and more useful for complex tasks by integrating advanced AI capabilities.

Gemini Robotics 1.5 is a cutting-edge AI model enabling robots to perceive environments, plan actions, and execute tasks more effectively. It combines vision, language, and action in a seamless process, making robotic operations transparent and intuitive.

šŸ” What Makes It Different?

āœ… Vision-Language-Action (VLA) Model – This new model turns visual cues and spoken commands into actions, showcasing its ability to think before moving.

āœ… Embodied Reasoning – Gemini Robotics-ER 1.5 enhances problem-solving by planning multi-step tasks using digital tools for better spatial understanding.

āœ… Cross-Embodiment Learning – Robots can easily transfer learned actions to various types of robots, speeding up skill acquisition across different devices.

šŸ”’ Is It Safe?

Safety is a priority; Gemini Robotics 1.5 includes semantic reasoning for safety checks and aligns with established safety policies to prevent mishaps.

šŸ’” Why It Matters

This innovation could revolutionise industries by making robots more adaptable and efficient in assisting with multi-step tasks, from sorting waste to complex industrial applications. It's a significant leap towards smarter, more interactive robots in everyday settings.

šŸ’µ DeepSeek's Sparse Attention Model (2 Min Read)

DeepSeek's new 'sparse attention' model is turning heads by halving API costs for long-context operations. This experimental AI model is poised to revolutionise how cost-effective and efficient AI systems can be.

The 'sparse attention' model employs a "lightning indexer" and "fine-grained token selection system" to reduce inference costs. By focusing on selective snippets of data, DeepSeek dramatically reduces server load, making long-context AI operations more affordable.

šŸ” What Makes It Different?

āœ… Reduced Costs – Slashes inference costs by half in long-context situations.

āœ… Efficient Processing – Prioritises and processes relevant data snippets, easing server demands.

āœ… Open-Source Availability – Available to the community on Hugging Face for wider testing.

šŸ’” Why It Matters

This breakthrough could significantly alter the landscape of AI operations by cutting costs and increasing efficiency. For industries relying on large-scale AI, it means more accessible and scalable implementations, dramatically enhancing workflows and reducing overheads.

🚨 ChatGPT Pulse Preview (6 Min Read)

Introducing ChatGPT Pulse, a game-changing addition to ChatGPT, allowing the AI to start conversations. Launched on mobile for Pro users, it delivers personalised updates based on your chats, feedback, and apps.

šŸ” What Makes It Different?

āœ… Personalised Research – ChatGPT does research overnight using your chat history and feedback, presenting it in topical visual cards.

āœ… Curated Updates – Choose what updates you get, from dinner ideas to professional tips, making it more personal and useful.

āœ… Integrated Context – Connect Gmail and Google Calendar to get smart meeting agendas and recommendations, boosting relevance.

šŸ”’ Is It Safe?

Topics are filtered through safety checks to prevent harmful content, keeping your information secure and appropriate.

šŸ’” Why It Matters

ChatGPT Pulse is transitioning AI from reactive to proactive, offering tailored updates that free up your time and enhance productivity, aiming for broader use in the future. It's a step towards AI that anticipates and meets your needs daily.

How 1,500+ Marketers Are Using AI to Move Faster in 2025

Is your team using AI like the leaders—or still stuck experimenting?

Masters in Marketing’s AI Trends Report breaks down how top marketers are using tools like ChatGPT, Claude, and Breeze to scale content, personalize outreach, and drive real results.

Inside the report, you’ll discover:

  • What AI use cases are delivering the strongest ROI today

  • How high-performing teams are integrating AI into workflows

  • The biggest blockers slowing others down—and how to avoid them

  • A 2025 action plan to upgrade your own AI strategy

Download the report. Free when you subscribe to the Masters in Marketing newsletter.

Learn what’s working now, and what’s next.

šŸš€The Launchpad

ā€œReal-world wins, tools, and strategies to ignite your success.ā€ (~1-Min Read)

šŸ¤“ Mercor: Hire Smarter with AI-Driven Talent Matching

Hiring top-tier remote AI talent is harder than ever — sifting through resumes, filtering for quality, and verifying fit. Mercor changes that by acting as an AI-powered gatekeeper: you describe the talent you need, and it brings candidates to you.

Meet Jordan, a hiring manager scaling an AI team. He was drowning in hundreds of irrelevant applications, many lacking domain depth or remote experience. He needed a better way to access pre-vetted talent fast.

Now, instead of posting broadly and praying for good matches, Jordan uses Mercor’s platform:

šŸ’¬ ā€œDescribe ideal AI engineerā€ → Mercor surfaces candidates matching your needs

šŸ’¬ ā€œWatch AI interviewsā€ → Preview candidate answers before investing time

šŸ’¬ ā€œAdd to hiring pipelineā€ → Seamless transition from match to interview

How It Works:

āœ… Natural Language Hiring — Describe the role in plain English, and the AI finds matching candidates

āœ… AI Vetting & Interviews — Automated filtering and candidate interviewing before your first call

āœ… Global Talent Pool — Access to remote specialists vetted for tech, AI, and domain experience

āœ… Centralized Workflow — From match to contract, all on one platform

šŸ” Why It Matters:

Jordan cut his candidate sourcing time by over 60%, freeing him to focus on final interviews and team fit. As platforms like Mercor mature, hiring will shift from volume to precision — connecting roles and talent faster, smarter, and with far less noise.

šŸ”— Explore Mercor for Hiring Teams: Get Started Here

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ā€œThis week’s newsletter, spoken for your ears.ā€ (~2-Min Listen)

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